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October 02, 2008
@AOP: CondeNet to target the iPod generation?
Stefano Maruzzi, president of CondeNet International, has highlighted the challenges of attuning an established international company that publishes glossy magazines to the digital world. In addition, it meant that CondeNet had to deliver forms of content on devices and platforms that would not naturally be associated with the glossy magazine publisher, he told delegates at the Association of Online publishers. Tapping into the iPod generation.
"I think here in London every day there are a couple of million hours of media time spent in the early morning and later in the afternoon as people leave the office," Maruzzi told the conference.
"I don't have any direct statistics, but many people come to work with iPods in their ears, they are consuming a lot of content that way.
Posted by ipodworld at October 2, 2008 09:52 AM