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June 10, 2008
Why Apple has forgotten about the iPod
Apple may look like a company that has everything together, but in recent months, it has forgotten about the one product that has propelled it into the limelight and made it a major force in the industry - the iPod.
I'm sure Apple wouldn't admit that it has forgotten about the iPod and would quickly cite sales statistics, but I think it's missing the point. With all the hoopla surrounding the 3G iPhone and the possibility of other products hitting store shelves, Steve Jobs has barely even mentioned the iPod in passing and there's currently no indication from Cupertino that we will hear anything new about it in the coming weeks.
According to analysts, iPod sales are slowing for the first quarter in its long and storied history. And while I won't sound the alarms just yet - they downgraded expected sales from 54.6 million to 51.1 million - it tells us two things: the iPod has hit critical capacity and there are fewer customers available to buy the device and Apple isn't doing everything it can to buoy sales and get them going in the right direction. Is it possible that Apple is the victim of its own success? Surely everyone knew that this day would come, but I'm not so sure Apple expected it this soon.
Posted by ipodworld at June 10, 2008 05:17 PM