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May 29, 2008
In-flight entertainment in your hands
Last year airlines around the world spent about millions of pounds on in-flight entertainment hardware. It's ironic, then, to see their offerings often being ignored by passengers with iPods or other personal entertainment devices. Such passengers carry their own videos, music and games.
Since mid-May passengers flying on Singapore Airlines between Newark and Singapore have been able to link their iPods to the in-flight entertainment systems. Other airlines around the world are lining up similar offerings.
"Supporting passengers' own devices is one way for an airline to enhance their product and gain an advantage," says Robert Smith, a senior market analyst at IMDC. "Consumers are carrying increasingly powerful devices, and some will want the option of having power, a bigger screen, and somewhere to put their iPod."
Posted by ipodworld at May 29, 2008 05:17 PM