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May 26, 2006
iPod to help runners
Apple has teamed up with Nike to provide the ultimate running experience, a wireless system that allows running shoes to talk to an iPod nano.
Dubbed the Nike+ iPod Sport Kit, the first of a whole range of products will allow Nike running shoes to record a runners pace, distance and calories burned and then send the information to an iPod nano.
Apple CEO Steve Jobs and Nike CEO Mark Parker presented the innovation at an occasion in New York attended by Paula Radcliffe and Lance Armstrong.
Nike CEO Mark Parker said: "Nike+ iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation.
"This is the first result and Nike+ iPod will change the way people run. Nike+iPod creates a better running experience. We will see many more such Nike+iPod innovations in the future."
The Nike+ iPod Sport Kit is to be released in two month and will cost £15.50.
A range of apparel specifically designed around the iPod is to be made by Nike that will include a waterproof armband and jacket to hold the iPod while running.
Nike plans to integrate many of its existing shoes with the Nike+ technology.
Posted by ipodworld at May 26, 2006 09:31 AM
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