CBS Interactive announced Tuesday the addition of a continuous play function to its TV.com application for the iPhone and iPod Touch, and also said that the app - which was released in February - has already been downloaded over a million times.
The company bills the TV.com iPhone/iPod Touch app, which complements the eponymous online video service, as offering viewers quick and easy access to shows across all networks with the option of creating custom video feeds based on TV shows, channels and topics.
It says that the app's new continuous play feature lets viewers watch full episodes of shows that have been divided into chapters, without having to constantly click to the next chapter: at the end of each chapter, the next chapter in the sequence begins automatically.

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