The success of Apple's AppStore for iPhone and iPod Touch has prompted two major rivals to follow suit.
Handset giant Nokia and Microsoft have announced their own versions of the online markets for mobile device application software, or apps.
From May, Nokia's Ovi Store will offer apps as well as multimedia content specific to a user's location. Microsoft's new "Windows Phones" will feature Windows Marketplace, launching in the last quarter of 2009. Microsoft has also announced a service allowing synchronisation and backup of data from mobiles "in the cloud".
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