Hosting Google AdWords for Your iPhone

Google has announced a new distribution channel for its ubiquitous AdWords contextual advertising platform - your iPhone. According to the Official Google Mobile Blog, ''the Google mobile ads team is announcing a new campaign-level option that allows those of you who are AdWords advertisers to show your desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers.''

While there have been ad slots available previously on mobile devices through AdWords, the links needed to land on a mobile device formatted landing page in order to comply with the various phone browsers formats. The new ad option permits a standard AdWords text ad to land on a 'traditional' html landing page - as the ads will be targeted only at mobile users who can easily view html pages via their phone's browser (like the iPhone).

So what how does the new AdWords option work? The hosting experts at 34sp.com were generous enough to assist in research related to the new ad option and share their knowledge here. To view the new mobile ad option one navigates in their AdWords account to a specific online campaign. Once inside an active campaign, at the top of the page under the name of the campaign is a line entitled, 'Edit Campaign Settings'. Once in the 'Edit Campaign Settings' menu, one navigates to the third grey bar down entitled, 'Networks and bidding'. An option under this grey bar is: 'Device Platform'. This area has a check box next to a setting which reads, "Phones and other mobile devices with full Internet browsers". This is the check box to turn this feature 'on' (checked) or 'off' (unchecked).