Market tracker Dow Jones has launched Dow Jones: Sales Triggers, a new iPhone app that provides alerts on business-related news. The app uses predefined news categories for its triggers; alerts can be raised, for instance, by management changes, such as a CEO, CFO or other major player leaving or joining a company. Mergers, acquisitions and new investments can also be triggers.
The iPhone app additionally provides access to reference information, such as company backgrounds, and executive lists with contact info. Companies can be searched by name or ticker symbol, yielding data such as phone numbers, addresses, URLs, yearly revenue and the number of workers. Background on executives provides past affiliations and positions.
The Dow Jones: Sales Triggers app is now available on the iTunes App Store, free of charge. It works with the iPhone and iPod touch.
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