Interactive entertainment company Ludia and FremantleMedia Enterprises (FME), the brand extension arm of The Price Is Right(TM) producer FremantleMedia, today announced the launch of The Price Is Right game on the Apple App Store.
Based on the highly successful television game show, iPhone and iPod touch owners can now "Come on down" anytime, anyplace for their shot in contestant's row, to bid on items in 16 different pricing games, to test their luck with spinning the big wheel, and experience the winner-takes-all tension of the Showcase Showdown.
"After more than 35 years The Price Is Right remains one of the most successful game shows in history, and it's very exciting to expand The Price Is Right experience to revolutionary products like iPhone and iPod touch." said David Luner, Senior Vice President, Interactive & Consumer Products, FME, North America.
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