Nokia will launch Australia's first subscription music service today as it seeks to use its mobile industry clout to topple Apple's iTunes off its perch.
But the venture could struggle to gain traction in a market dominated by the iPod, as songs bought from the store are incompatible with Apple's ubiquitous music player.
The store, part of Nokia's concerted diversification into online mobile services such as gaming, navigation and social networking, will also allow customers to stream an unlimited number of full-length tracks directly from a player built into its music store website for a basic subscription fee.
Songs can be downloaded directly from certain Nokia mobile phones or via the PC and synchronised to mobile devices.
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