Apple to Slash iPhone Retail Price in the UK

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As expected - although a day earlier than planed - O2 UK has announced that it is cutting the price of the 8GB iPhone by £100 to just £169 (US$333) until 1 June 2008. The offer is available from tomorrow (16th April) on all O2 iPhone tariffs. The 16GB iPhone remains priced at £329.

Once purchased, customers will continue to be able to choose from one of O2’s three iPhone tariffs, starting at £35 per month. Each tariff includes unlimited data browsing and free access to The Cloud’s 7,500 Wi-Fi hotspots.

O2 says that 60% of iPhone customers are new to to the network, while iPhone customers spend on average 30% more than other Pay Monthly customers.

Ominously, the company warns that the special offer is subject to stock availability - a matter of some concern recently with ongoing reports of stock shortages of the handset.

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This page contains a single entry by published on April 16, 2008 1:14 PM.

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