Logitech targets bedroom market

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Logitech yesterday unveiled what it claims to be the first iPod speaker designed specifically for the bedroom.

The Pure-Fi Dream is an iPod docking speaker system that comes with a digital AM/FM radio and dual alarm, but utilises several advanced technologies to set it apart from rival products.

It employs Logitech's StereoXL technology to produce what the manufacturer describes as "a quality audio experience", together with innovative light and motion sensing systems to help control the display and make it easier to use after dark.

Jef Holove, vice president of Logitech's audio business unit, believes the "thoughtful and sophisticated" Pure-Fi Dream fills a gap in the iPod accessory market.

"Though people use their iPods in the bedroom more than anywhere else, until today, a high-quality, iPod bedroom speaker system did not exist," said Mr Holove.

Logitech manufactures a range of other speakers, including the MM50 which market research showed was the best-selling low-cost iPod docking speaker system in the US in the past 12 months.

© 2007 Adfero Ltd

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This page contains a single entry by published on August 17, 2007 9:05 AM.

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