A partnership between Apple and Nike has won a bronze award at the 2007 International Design Excellence Awards (IDEA).
The Nike + iPod Sport Kit was recognised in the consumer products section of the prestigious awards organised by the Industrial Designers Society of America (IDSA) and BusinessWeek magazine.
The kit includes a small sensor inside a Nike running shoe, which communicates real-time data such as pace, distance and calories burned to an iPod nano.
In turn, the iPod nano converts the data into a spoken message that is delivered over the top of the music being played.
Users can also log on to a dedicated website which helps them to design training programmes and create specific music playlists for their runs.
Apple has a long history of success in the consumer products category at IDEA, winning gold awards for the iPod in 2002, the iPod mini in 2004 and the iPod shuffle in 2005.
© 2007 Adfero Ltd
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