GM launches iPod accessory

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General Motors (GM) yesterday moved to profit from the iPod boom by launching its own in-car adapter for Apple's media player.

The Personal Audio Link iPod adapter will initially only be available as an optional extra, costing $159 (£77), in the company's Chevrolet, Pontiac and Saturn cars in the US.

However, GM, which also owns Vauxhall and Saab, plans to make the device available on a wide range of its models by the end of 2007.

The Personal Audio Link integrates with the car's radio and allows the user to select songs or shuffle, while displaying track information and playlists on the radio's digital display.

The adapter, which also acts as a charger, is not visible to the driver or passengers once fitted and the iPod is connected via an interface cable in the glove compartment.

Meanwhile, Apple's iPhone partner AT&T has revealed that estimates by market analysts of the new device's early sales were inaccurate.

Some reports put opening weekend sales at 700,000, but AT&T has now said it connected just 146,000 iPhone customers during its first two days of availability.

© 2007 Adfero Ltd

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This page contains a single entry by published on July 26, 2007 9:22 AM.

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