Almost seven million Britons are interested in buying Apple's new iPhone, according to a new survey.
There is still no confirmed European release date for the iPhone - which combines an iPod, a mobile phone and a web browser - but market research company M:Metrics found that 56 per cent of mobile phone owners in the UK are already aware of the product.
Of those people, 28 per cent expressed a strong interest in purchasing the iPhone, which M:Metrics estimates could mean potential sales of 6.9 million.
The survey also found that nine per cent of mobile users - around 19 million people - in the USA are keen to buy.
Paul Goode, vice president and senior analyst at M:Metrics' London office, was not surprised that the iPhone concept is more popular in the UK than the USA, as hi-tech mobiles are far more common in Britain.
However, he added: "These figures are very impressive, although respondents in the UK were not presented with a launch price or any restriction of mobile phone carrier as in the US."
The iPhone goes on sale in the USA on June 29th, with the 4GB memory model priced at $499 (£251) and the 8GB version carrying a $599 (£302) price tag.
© 2007 Adfero Ltd
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