The iPhone, developed by the iPod maker Apple, will boost the market for high-end mobile phones, it has been claimed.
Nokia, the mobile phone retail giant, has stated that the highly anticipated new model will whet the public’s appetite for pricier phones featuring music and video facilities.
Chief finance officer for the group told PC Pro: "The consumer hasn't had a lot of choice to go out and purchase these kind of higher-end, feature-rich multimedia devices.
"If that can help that market grow, I think that gives us an opportunity."
The iPhone is Apple's biggest investment into the $145 billion consumer electronics industry, according to the publication.
Nokia stated that it has been working on the multimedia market for some time and will challenge the iPhone with its N73 and N95 handsets when it debuts in the US this summer.
Meanwhile, Electronics Weekly has reported that Sun Microsystems is to compete with the iPhone when it launches its JavaX mobile phone software system for next generation phones.
© 2007 Adfero Ltd
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