Apple has said that it will give users of other MP3 players access to its iTunes store if record labels abandon their anti-piracy technology.
The US software giant and iPod creator currently prevents rival portable players from importing music sold through iTunes.
Meanwhile, other MP3 brands block downloads to iPods through the Digital Rights Management (DRM) software.
Phil Leigh, senior analyst at Inside Digital Media, told Forbes: "Digital music has entered the mainstream.
"The restrictions [the labels] require Apple and others to carry are preventing the market from developing to its full potential."
EMI Music has experimented with the DRM-free format, releasing songs by Lily Allen and Norah Jones.
A spokeswoman said that the feedback from fans has been "very enthusiastic".
In an open letter posted on the Apple's website, chief executive Steve Jobs commented that ditching DRM is "clearly the best alternative for customers".
© 2006 Adfero Ltd
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