1 in 8 men 'would swap partner for iPod'

Up to one in eight men would swap their partner for an iPod or other "must-have" gadget, according to a new tongue-in-cheek survey.

The research, conducted by GfK NOP, revealed that while 13 per cent of men would consider swapping their relationship for sought-after electrical products, less than half as many women (six per cent) would do the same.

Goods other than the iPod for which it is considered worth giving up love include a widescreen television, home cinema system and fridge freezer.

The survey also showed that younger people were more likely to give up their relationship for a toy, with 17 per cent of 16 to 24-year-olds prepared to give up their boyfriend or girlfriend compared to two per cent of 55 to 64-year-olds.

GfK NOP conducted the survey on behalf of price comparison service 60207.

© 2006 Adfero Ltd