Apple and CBS Sports have struck a deal to let US iPod owners watch the 2006 NCAA Division I Basketball Championship on the move.
Titled March Madness, the iTunes Music Store will stock footage from all 63 games, including full-length versions of all the exciting action from the semi-final and culminating championship game.
There is also a range of compilations, featuring 'upsets' and championship games from bygone NCAA tournaments that stick in fans' memories.
iPod owners can also benefit from the new iTunes Season Pass deal, purchasing all the games in the tournament for a one-off fee. Season Pass can also be used for the range of TV series that are now available on iTunes in the US.
By opting for Season Pass, the game highlights are automatically lined up for the customers the day after they air. An email is sent to alert the iPod owner, who can log on to iTunes to access the footage.
Sean McManus, president of CBS News and Sports, said that the deal also let basketball fans "keep their favourite moments for viewing on their iPod".
© 2006 Adfero Ltd
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